Анна Сиднякова

My key responsibilities:
— develop employer brand (EVP, creative conception, communications channel)
— develop a strategy of graduate recruitment for Kidzania Park
— develop the graduate recruitment process to attract exceptional people for the Kidzania Park
— develop the system of selection of candidates
— recruit a kids-emotional-intelligent team for the KidZania Moscow Park
— manage and constantly improve recruiting function for the KidZania Moscow
— develop programs for non financial motivation and employee retention
— create corporate culture and intercommunication

Head of employer brand development
Alfa-Bank
январь 2013 – май 2015 (2 года 5 месяцев)Moscow, Russia
— create department responsible for hr-brand
— develop the bank image as best employer within banks
— graduates recruitment (strategy and program development)
— recruitment marketing (EVP, key messages, guidebook, communications supervising, action plan, communication channel improvement)
— social media marketing
— talent management
— corporate intercommunication